Experience


Senior Product Designer

Zopim / Zendesk

(Jun 2015 - Current)
  • Humanize product ideas and develop chat-related features/application
  • Work with Product Managers, Engineers and Global Creative Team to grow concepts through design exploration, ideation and user validation
  • Sees through the whole product development process from conceptualization and strategy, UX flows, wireframes, prototyping, validation to UI/visual design
  • Help and guide other designers on their projects to ensure the product moves in the same direction

Product Designer

Zopim / Zendesk

(Aug 2012 - Jun 2015)
  • Ensure pattern consistency on end-user facing chat experience
  • Research, user-validate and design Analytics with strong use case flows to help businesses understand their metrics
  • Collaborate and iterate designs closely with scrum team on a day-to-day basis
  • Sees through the whole product development process from conceptualization and strategy, UX flow, wireframes, prototyping, validation to UI/visual design

Graphic Designer, Intern

Epigram

(May 2011 - July 2011)
  • Assorted book cover designs
  • Illustration for SPARK (Society for the Promotion of ADHD Research and Knowledge) newsletter
  • Recipe book layout

Freelance Designer

(Jan 2009 - Apr 2015)
  • Illustrated story book funded under irememberSG by NLB. A project to preserve Singapore's traditional crafts for the next generation, which are now considered sunset industries.
  • Book cover design for Asst. Prof Yow Cheun Hoe
  • Creative direction and design for iOS app game, Saving Pandas, part of Panda protection program. It branches out to many marketing and merchandise based on the characters.
  • Creative direction and illustration for Singapore Entrepot card game
  • Independent Poetry publication for Quek See Ling (Concept, layout and illustrations)

Graphic and Interface Designer

Zopim

(Apr-Jul 2008, Jul-Aug 2010)
  • Website redesign
  • UI/UX for first generation of Chat Widget
  • Second generation of Zopim's Dashboard interface development

Digital Design Intern

Creative

(Apr-Jun 2007)
  • Initiated and planned a interface usability test for a portable media device
  • Conducted usability testing internally
  • UI/UX concepts for future social device